The Next Bill Britt - Tough Act To Follow !

So who's this Bill Britt guy, anyways? And why should I care?

Before becoming an Amway legend, Bill Britt lived in Raleigh, North Carolina, and was a broke, frustrated City Manager. Immediately after becoming involved, he began to break sales records - and his organization has not slowed down for more than 30 years. More than 2 million distributors are involved in Amway today as the direct result of Bill Britt building a strong foundation in his business more than 30 years ago.

When hearing about Bill, the income predictions fly. For three years starting in 1984, I was an active Amway distributor ( 18 yr old hopeful) at which time I had the privilege of attending several events where Bill Britt was a keynote speaker. I remember hearing people speculate that he makes anywhere from $10 million per year all the way up to $30 million per year. (As a brief note - I am not in any way involved with the Amway corporation today, and this can in no way be construed as an income claim - I'm merely reporting what I heard.)

Bill has one of the most loyal followings that I have ever ran into in the world of business. Bill Britt was the keynote speaker at a major conference I attended in 2005 . As Bill Britt spoke, the room was silenced with one of the most persuasive speeches I have ever heard. The reverence he had from his audience was on par with a Rock Star, or one of the ancient Egyptian Pharoahs - I've never seen anything like it. In Bill Britt's ranting, I was so caught up with the atmospheric enthusiasm that I almost didn't realize that I don't even know if he mentioned the Amway business at all...

The methods used by Bill in building his business are those of traditional Network Marketing - Home Meetings, Hotel Meetings, and Weekend Events. Primarily, the foundation for his business was laid in the late 60's.

He also has developed one of the largest and most profitable personal development companies in the world - each week sending out millions of tapes, books, and training materials to his downline organization. It is estimated that more than 50% of Bill Britt's income comes from CDs, books, and seminars, although there is no way to verify this claim other than pure conjecture.

Bill Britt belongs to a world of the past - he preaches a godly government, limited government intervention in our personal lives, family values above all else - and oh, I almost forgot that he occasionally mentions Amway.

Taking a look at Bill's business objectively, one has to admire what he accomplished - however it seems as if a great deal of his business strategies have become out dated over the last 15 years, and his Amway business went through a time of struggle. This is because of not adapting 1970's strategies to a space age marketplace.

When I was in Amway, the team growth strategy seemed to change every week or two - and as a result it was an EXTREME struggle to grow my business - as I did not have the added advantage of being a distributor for 20 or 30 years.

I eventually quit the Amway business in favor of a more streamlined business system that is more adapted to a 21st century marketplace - and the results have been nothing short of miraculous. However, there are some important insights we can learn from Bill Britt. The biggest insight however is this:

The financial possibilities of building a prosperous MLM organization are virtually unlimited if you do it right.

In short - Bill Britt is nothing short of an icon in American business. Think what you may of Amway - this man has done something quite remarkable and we can all learn a thing or two from his success.



KINGDOM ... I am !