10 ways to convert clicks into customers using email
Here are some tips on how small-business owners can leverage the power of e-mail marketing to bring in business.
Can you really use e-mail to reel in paying customers? After all, people are inundated with e-mail messages these days -- everything from spam to spyware can end up in our mailboxes daily. According to a 2009 study by the Radicati Group, a research firm based in Palo Alto, Calif., there are roughly 1.4 billion e-mail users worldwide. That's just about one in every five people on Earth, according to the study.
So how can you, as a small-business owner, leverage the power of e-mail marketing to bring in business? That's the question BizBytes 101 posed to three popular e-mail marketing companies -- Constant Contact, iContact and VerticalResponse. They are responsible for sending millions of e-mail messages daily on behalf of their clients which include companies of all sizes.
• Build a permission-based list. ``A clean, permission-based list is the foundation for successful e-mail marketing,'' said Lisa Sparks, Constant Contact's regional development director in South Florida.
``This means that every single subscriber on your list has asked to be there. If you're emailing people who have not given you permission, you're spamming them. That won't do your campaign or your business any good at all. Your goal is to build strong relationships, not scare people away.
``Some things to keep in mind about permission -- it is not transferable, nor is it infinite. It's a good idea to clean your list a few times a year, weeding out subscribers who no longer open your emails, or whose addresses are no longer valid.
``A clean, permission-based list will deliver much better results than a purchased, outdated or overly broad list ever will.''
• Target your audience. ``Know your e-mail subscribers, segment them, and deliver a personalized message for each of those segmented groups of subscribers based on what is more relevant for that particular audience,'' said Keith Moore, chief marketing officer at iContact.
``One general e-mail message sent to everyone at once is far less effective than a targeted, personalized message sent to the right subset of your audience at the right time. It is key to use the right e-mail subject lines and making sure your e-mail looks great in each of the various e-mail [programs] that are available today if you want to get people to open and read your e-mails,'' said Moore.
• Remember that e-mail marketing is really all about relationships. ``When your customers sign up to receive your e-mail, they are choosing to enter into a relationship with your company because they like something about what you're doing and want to hear more from you,'' said Janine Popick, CEO of VerticalResponse.
``So, think of your e-mail messages as the link to that relationship. To build strong relationships with your subscribers, your recipe for success is to provide relevant information in a timely manner on a consistent basis.''
• Educate your audience. ``Quality content and relevant information is more valuable to your subscribers than just basic product or service offerings even with discounts,'' said Moore.
• Include a strong call to action. ``A call to action will tell readers what you want them to do, why they should do it, and how to do it. First decide what you want them to do -- make a reservation, fill out a survey, or visit your website or store,'' Sparks said.
KINGDOM!
Kevin K. Hemphill LIVE!!!
615.653.0679
Monday, May 31, 2010
Five Keys To Home Business Success!
5 Critical Things Needed To Go Full-Time In Your Business!
Can we be honest with ourselves and admit that becoming full-time and earning a real income in our home business seems like a pipe dream?
Even those who believe wholeheartedly in the industry find it difficult to fathom ever walking away from their jobs and being sustained fully by their part-time business.
I’m no stranger to this thinking after having fought for over 25years to get there myself.
I’ve come to realize that the reason why it is so difficult is because nobody is telling us the truth about what it takes, both in fundamental skills as well as tools and resources.
Here are the 5 things that you absolutely must have to go full-time in the next 2-5 weeks, rather than 2-5 years:
1. You need a product that gives your reps REAL VALUE, even if they don’t build the business.
2. You need a product that will cause your reps to think twice about getting off autoship. Did you know that only 5-7 out of 100 reps remain on autoship after 3 months? You may know this very intimately since these numbers reflect your current autoship situation. You must have a product that your reps can see will hurt them financially by NOT having it. In the mind of your rep, they need to be thinking, “the more of this I have, the better off financially I will be.”
3. You need a product that is easy for the newest rep to have success because it’s easy for them to explain with little or no training. Turning into a scientist or techno-guru is slowing down your growth. Some ingredients are difficult to pronounce let alone explain. Simplicity is the key.
4. You need comp plan that offers massive upfront cashflow that isn’t dependent upon your own production. We all love to quote J. Paul Getty who said, “I would rather earn 1% of 100 men’s efforts than earn 100% of my own.” Well, what if there was a comp plan that paid you 100% of 100 men’s efforts? That type of comp plan does exist and it is critical to getting free sooner than later.
5. You need a team of leaders who have successfully accomplished genuine success. Your coach/upline must be the “real deal.” You can have a superior product, but with weak leadership and systems, you won’t succeed. McDonald’s has a VERY inferior burger, but a SUPERIOR system that is undeniable.
The challenge for most of us is that we can look at this list of 5 things and point to only two or three of them as being available in our current company. Without having all 5 of these things, you will be stuck trying to get free for the next few years, if ever. If you got into your business for time or financial freedom, why wait indefinitely to get there? If the idea of being profitable enough to walk away from your job by August of THIS YEAR fires you up, the blueprint on how to do that is in this webinar. God's blessings upon YOU!
KINGDOM I am ... I am KINGDOM!
Kevin K. Hemphill LIVE !
615.653.0679
Can we be honest with ourselves and admit that becoming full-time and earning a real income in our home business seems like a pipe dream?
Even those who believe wholeheartedly in the industry find it difficult to fathom ever walking away from their jobs and being sustained fully by their part-time business.
I’m no stranger to this thinking after having fought for over 25years to get there myself.
I’ve come to realize that the reason why it is so difficult is because nobody is telling us the truth about what it takes, both in fundamental skills as well as tools and resources.
Here are the 5 things that you absolutely must have to go full-time in the next 2-5 weeks, rather than 2-5 years:
1. You need a product that gives your reps REAL VALUE, even if they don’t build the business.
2. You need a product that will cause your reps to think twice about getting off autoship. Did you know that only 5-7 out of 100 reps remain on autoship after 3 months? You may know this very intimately since these numbers reflect your current autoship situation. You must have a product that your reps can see will hurt them financially by NOT having it. In the mind of your rep, they need to be thinking, “the more of this I have, the better off financially I will be.”
3. You need a product that is easy for the newest rep to have success because it’s easy for them to explain with little or no training. Turning into a scientist or techno-guru is slowing down your growth. Some ingredients are difficult to pronounce let alone explain. Simplicity is the key.
4. You need comp plan that offers massive upfront cashflow that isn’t dependent upon your own production. We all love to quote J. Paul Getty who said, “I would rather earn 1% of 100 men’s efforts than earn 100% of my own.” Well, what if there was a comp plan that paid you 100% of 100 men’s efforts? That type of comp plan does exist and it is critical to getting free sooner than later.
5. You need a team of leaders who have successfully accomplished genuine success. Your coach/upline must be the “real deal.” You can have a superior product, but with weak leadership and systems, you won’t succeed. McDonald’s has a VERY inferior burger, but a SUPERIOR system that is undeniable.
The challenge for most of us is that we can look at this list of 5 things and point to only two or three of them as being available in our current company. Without having all 5 of these things, you will be stuck trying to get free for the next few years, if ever. If you got into your business for time or financial freedom, why wait indefinitely to get there? If the idea of being profitable enough to walk away from your job by August of THIS YEAR fires you up, the blueprint on how to do that is in this webinar. God's blessings upon YOU!
KINGDOM I am ... I am KINGDOM!
Kevin K. Hemphill LIVE !
615.653.0679
Sunday, May 30, 2010
Friday, May 28, 2010
CEO - YOU!
Personal Goal Setting
Find Direction. Live Your Life Your Way.
Goal setting is a powerful process for thinking about your ideal future, and for motivating yourself to turn this vision of the future into reality.
The process of setting goals helps you choose where you want to go in life. By knowing precisely what you want to achieve, you know where you have to concentrate your efforts. You'll also quickly spot the distractions that would otherwise lure you from your course.
More than this, properly-set goals can be incredibly motivating, and as you get into the habit of setting and achieving goals, you'll find that your self-confidence builds fast.
Achieving More With Focus
Goal setting techniques are used by top-level athletes, successful business-people and achievers in all fields. They give you long-term vision and short-term motivation. They focus your acquisition of knowledge and help you to organize your time and your resources so that you can make the very most of your life.
By setting sharp, clearly defined goals, you can measure and take pride in the achievement of those goals. You can see forward progress in what might previously have seemed a long pointless grind. By setting goals, you will also raise your self-confidence, as you recognize your ability and competence in achieving the goals that you have set.
Starting to Set Personal Goals
Goals are set on a number of different levels: First you create your "big picture" of what you want to do with your life, and decide what large-scale goals you want to achieve. Second, you break these down into the smaller and smaller targets that you must hit so that you reach your lifetime goals. Finally, once you have your plan, you start working to achieve it.
We start this process with your Lifetime Goals, and work down to the things you can do today to start moving towards them.
Your Lifetime Goals
The first step in setting personal goals is to consider what you want to achieve in your lifetime (or by a time at least, say, 10 years in the future) as setting Lifetime Goals gives you the overall perspective that shapes all other aspects of your decision making.
To give a broad, balanced coverage of all important areas in your life, try to set goals in some of these categories (or in categories of your own, where these are important to you):
Artistic:
Do you want to achieve any artistic goals? If so, what?
Attitude:
Is any part of your mindset holding you back? Is there any part of the way that you behave that upsets you? If so, set a goal to improve your behavior or find a solution to the problem.
Career:
What level do you want to reach in your career?
Education:
Is there any knowledge you want to acquire in particular? What information and skills will you need to achieve other goals?
Family:
Do you want to be a parent? If so, how are you going to be a good parent? How do you want to be seen by a partner or by members of your extended family?
Financial:
How much do you want to earn by what stage?
Physical:
Are there any athletic goals you want to achieve, or do you want good health deep into old age? What steps are you going to take to achieve this?
Pleasure:
How do you want to enjoy yourself? - you should ensure that some of your life is for you!
Public Service:
Do you want to make the world a better place? If so, how?
Spend some time brainstorming these, and then select one goal in each category that best reflects what you want to do. Then consider trimming again so that you have a small number of really significant goals on which you can focus.
As you do this, make sure that the goals that you have set are ones that you genuinely want to achieve, not ones that your parents, family, or employers might want (if you have a partner, you probably want to consider what he or she wants, however make sure you also remain true to yourself!)
Starting to Achieve Your Lifetime Goals
Once you have set your lifetime goals, set a 25 year plan of smaller goals that you should complete if you are to reach your lifetime plan. Then set a 5 year plan, 1 year plan, 6 month plan, and 1 month plan of progressively smaller goals that you should reach to achieve your lifetime goals. Each of these should be based on the previous plan.
Then create a daily to-do list of things that you should do today to work towards your lifetime goals. At an early stage these goals may be to read books and gather information on the achievement of your goals. This will help you to improve the quality and realism of your goal setting.
Finally review your plans, and make sure that they fit the way in which you want to live your life.
Find Direction. Live Your Life Your Way.
Goal setting is a powerful process for thinking about your ideal future, and for motivating yourself to turn this vision of the future into reality.
The process of setting goals helps you choose where you want to go in life. By knowing precisely what you want to achieve, you know where you have to concentrate your efforts. You'll also quickly spot the distractions that would otherwise lure you from your course.
More than this, properly-set goals can be incredibly motivating, and as you get into the habit of setting and achieving goals, you'll find that your self-confidence builds fast.
Achieving More With Focus
Goal setting techniques are used by top-level athletes, successful business-people and achievers in all fields. They give you long-term vision and short-term motivation. They focus your acquisition of knowledge and help you to organize your time and your resources so that you can make the very most of your life.
By setting sharp, clearly defined goals, you can measure and take pride in the achievement of those goals. You can see forward progress in what might previously have seemed a long pointless grind. By setting goals, you will also raise your self-confidence, as you recognize your ability and competence in achieving the goals that you have set.
Starting to Set Personal Goals
Goals are set on a number of different levels: First you create your "big picture" of what you want to do with your life, and decide what large-scale goals you want to achieve. Second, you break these down into the smaller and smaller targets that you must hit so that you reach your lifetime goals. Finally, once you have your plan, you start working to achieve it.
We start this process with your Lifetime Goals, and work down to the things you can do today to start moving towards them.
Your Lifetime Goals
The first step in setting personal goals is to consider what you want to achieve in your lifetime (or by a time at least, say, 10 years in the future) as setting Lifetime Goals gives you the overall perspective that shapes all other aspects of your decision making.
To give a broad, balanced coverage of all important areas in your life, try to set goals in some of these categories (or in categories of your own, where these are important to you):
Artistic:
Do you want to achieve any artistic goals? If so, what?
Attitude:
Is any part of your mindset holding you back? Is there any part of the way that you behave that upsets you? If so, set a goal to improve your behavior or find a solution to the problem.
Career:
What level do you want to reach in your career?
Education:
Is there any knowledge you want to acquire in particular? What information and skills will you need to achieve other goals?
Family:
Do you want to be a parent? If so, how are you going to be a good parent? How do you want to be seen by a partner or by members of your extended family?
Financial:
How much do you want to earn by what stage?
Physical:
Are there any athletic goals you want to achieve, or do you want good health deep into old age? What steps are you going to take to achieve this?
Pleasure:
How do you want to enjoy yourself? - you should ensure that some of your life is for you!
Public Service:
Do you want to make the world a better place? If so, how?
Spend some time brainstorming these, and then select one goal in each category that best reflects what you want to do. Then consider trimming again so that you have a small number of really significant goals on which you can focus.
As you do this, make sure that the goals that you have set are ones that you genuinely want to achieve, not ones that your parents, family, or employers might want (if you have a partner, you probably want to consider what he or she wants, however make sure you also remain true to yourself!)
Starting to Achieve Your Lifetime Goals
Once you have set your lifetime goals, set a 25 year plan of smaller goals that you should complete if you are to reach your lifetime plan. Then set a 5 year plan, 1 year plan, 6 month plan, and 1 month plan of progressively smaller goals that you should reach to achieve your lifetime goals. Each of these should be based on the previous plan.
Then create a daily to-do list of things that you should do today to work towards your lifetime goals. At an early stage these goals may be to read books and gather information on the achievement of your goals. This will help you to improve the quality and realism of your goal setting.
Finally review your plans, and make sure that they fit the way in which you want to live your life.
Wednesday, May 26, 2010
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