Passion: The Secret Ingredient To Success

Theory of Competition / Passion / Winning - Inspirational Video

What, Why,Who!

I want marketing and messaging to answer four simple questions. If you want to get someone to do something - donate money, buy your product, start exercising - you need to have a good feedback to four questions. People want to know: 1. Why me? Prove your personal revelance. Why should people care about your message? They need to connect to you on an emotional level. If your writing tends to be more like an academic argument than a true-life story aimed at touching the heart, it’s time to break out of your old habits and put the heart and soul of your work back into every word you write. 2. What For? If people take the action you request, what will happen? If you're a nonprofit, where exactly is a donor's money going? What will they get in return for their donation - personally and in terms of your programs? If you're a company, what benefit will people get from your product? How will it make a life better? The more specific and tangible, the better. There is plenty of research on why this approach is important; people want to understand your Cause. Why Now? Urgency and immediacy in your message, is the glue hod success. Why should someone act now as opposed to tomorrow? What is at stake right now? Who says? The messenger is often as important as the message. People tend to do what other people are doing. Tap into that by using trustworthy messengers. People say friends and family are the most influential, so also think about how you can get your supporters to speak for you among their own circles of influence. Before you give that next presentation, send that new appeal or make that sales pitch, make sure it contains the answers to these four questions. You'll have much more success - which is the entire point of the message.

What Makes The Difference !

1. The Road Not Taken. Frost, Robert. 1920. Mountain Interval:

 TWO roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth; 5

Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same, 10

And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back. 15

I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference

4M Baby Boomers Can't Retire

4 million Baby Boomers a year are turning 50

and they will not be able to afford to

retire.
That’s a pretty scary statistic, isn’t it?
One can easily see a “boom” in 1946, when births

went from 2.8 to 3.4 million. The end of the

boom is not as clear, however. Perhaps that

delineation was marked when annual births

dropped below 4 million (1964).



“Every 7 Seconds” another Baby Boomer turns

50 – every 7 seconds.



Whew! Is that possible? Well, you don’t have to

be a math major to check it out.



Let’s look at 50 years ago – 1959 – when

4,097,000 Boomers were born. Now, I suppose that

some of them have not made it this far, so let’s

round it down to 4,000,000. (That’s just my

estimate, but it is close enough for my

purposes here.)



So, a bit more than 4,000,000 will turn 50 in

2012 with over 20 million turning 50 over

the last five years alone.



Let’s see how that breaks down:



per year: 4,000,000

per day (4.0 mil / 365): 10,958

per hour (10.6 k / 24): 456

per minute (456 / 60): 7.1



And 7.1 per minute amounts to one every 8.5

seconds.



If you use 1957 as your base number, when

4,300,000 million boomers were born, that’s

a heck of a number!



During the Baby Boomer years, 1946-1964 (inclusive),

75.8 million Americans were born. The ratio of

males to females has stayed relatively constant.



There were approximately 1.05 male births for

every one female birth.



The middle class and baby boomers are beginning

to realize that corporations and governments

will not be here to save them in the end.



If you are like most people, you are likely

already affected by one, two, or even three

of these massive converging trends. At a

minimum, you likely know someone who is

affected.



People cannot afford to retire. In March 2012

Canada increased the age of retirement

to 67.



Now… The good news.



These 4 trends are actually working toward a

5th, ‘Perfect Storm’ kind of trend.

Essante Blacque Mission Statement 2014

Essante Blacque ! Mission and Values:

We create revolutionary economic advantage for emerging leaders of the world’s great enterprises by enabling them to act with unparalleled intelligence and confidence. We lift their performance at key decision points and career moments by delivering insight drawn from the most powerful global executive and professional network.

We enable superior outcomes by inflecting every critical decision made and important action taken by executives and professionals at the world’s leading enterprises.

We Create Wealth Amongst Ourselves

We define ourselves by the achievements of those we serve and believe that advancement of member interest is the only route to our own success. We are effective stewards of members’ contributions and confidences, and we relentlessly innovate to delight our current and future members.

Force of Mindset & Momentum

We believe that great ideas—acute insights rooted in microeconomics and informed by human behavior—are essential to those accomplishments that change the fortunes of an individual, an organization, or the world. We discover and create these ideas and enable members and colleagues to act on them by delivering them in timely, targeted, and memorable ways.

Fluent In Truth

We forge relationships with our members and with each other that go beyond the merely commercial. Our businesses center on generous exchange, both between professional peers and between our staff and our members. We derive honest joy from the opportunity to serve our members, our colleagues, and our communities.

Stronger Than Yesterday

Our ambitions demand that we invest unusual effort in recruiting, developing, and managing exceptional talent from diverse backgrounds. We foster an entrepreneurial culture that enables outsized individual and team impact, grows businesses, and creates compelling careers. We set aspirational objectives, measure outcomes, reward outstanding accomplishments, and readily reinvent how we work.

Kevin K. Hemphill

615.653.0679

LinkedIn Profile:

http://www.linkedin.com/in/kevinkhemphill

The Death Of Life